Kim Fox finds herself at the centre of a social media disaster in upcoming EastEnders scenes, as an accidental slip during a livestream threatens not only her online persona but also the family’s already-strained finances.

With Elaine gearing up for the grand opening of the Peacock Palace, she decides she needs a promotional boost to help get Walford talking. Naturally, she turns to Kim, the self-styled ‘Kimfluencer’ whose confident on-camera persona and lively presence usually guarantee attention. For Elaine, it seems like the perfect partnership: Kim gets content, the new venue gets publicity, and everyone wins.

At first, Kim is thrilled. Any opportunity to boost her brand is welcome, and she throws herself into the task with her usual enthusiasm, determined to deliver a livestream that will get people excited for Elaine’s launch.

But things quickly take an unexpected turn.

During the stream, in a moment that is meant to be private but is very much still being broadcast, Kim makes a few offhand comments about her own followers. She doesn’t realise the camera is still rolling, and the remarks meant as a vent of frustration come across as unfiltered and disparaging. Within minutes, the chat explodes. Viewers drop from the stream, clips begin circulating, and Kim’s platform takes a major hit.

By the time Kim realises what’s happened, it’s too late. Her follower count plummets, and the planned publicity boost for the Peacock Palace is suddenly more damaging than helpful. Elaine is left stunned, and while she tries to remain diplomatic, it’s clear the fallout is bigger than either of them expected.

For Kim, the consequences extend beyond embarrassment. With her income already precarious and her influencer side-hustle becoming one of the family’s key financial pillars, the impact of losing followers is immediate. The brand deals she relies on to supplement their earnings dry up, and what should have been a profitable partnership turns into a financial setback she wasn’t prepared for.

Meanwhile, Howie becomes increasingly concerned as he watches the situation unfold. Already worried about keeping the household solvent, he sees Kim’s online mistake as a tipping point. Determined to stop things from getting worse, he goes into crisis-management mode, looking for ways to stabilise their finances and pick up the slack.

But Howie’s attempts to help only highlight how much pressure the family is under. Kim, hurt and embarrassed, struggles to accept the scale of the problem and finds it difficult to admit how badly the livestream has affected her.